A turnaround and growth strategy for a design-centric premium accessory brand.
SF Bay Area · Paris · Hong Kong
00 — Scope
What the role actually covered.
01
Growth & Distribution
—Led growth and profit of the U.S. business and key global accounts at +115% CAGR.
—Opened and managed new key accounts including Apple, Best Buy, Target, Brookstone, J.Crew, Bloomingdale's, and Urban Outfitters.
—Evaluated and refined distribution and channel strategy to align with the repositioned brand, refocusing resources on revenue-driving activities.
—Optimized product development cycles and rollouts around holiday windows and key device launch dates.
02
Brand & Digital
—Partnered with founders to reposition the brand from communication-centric to idea-centric product.
—Partnered with the product team to develop new products meeting unmet needs with elegant simplicity and functionality.
—Redeveloped the website and optimized SEM, SEO, and direct-to-consumer marketing programs.
03
Team & Operations
—Managed a team of 5–10 direct reports, scaling with the needs of the business.
—Implemented reporting processes, KPIs, and internal controls to drive accountability.
01 — By the numbers
A few signals.
01
U.S. business CAGR
+115%
02
Key accounts opened
Apple · Best Buy · Target
02 — Setting
Where it happened.
Delivered the turnaround and growth strategy for a global design-centric, premium mobile accessory brand — repositioning from communication-centric to idea-centric product.
Native Union — Paris-based premium mobile accessory brand.
