Scaling the smart-kitchen brand from category disruptor to $250M acquisition.
SF Bay Area · Electrolux Group
00 — Scope
What the role actually covered.
01
Sales & Growth
—Achieved 59% CAGR from 2016 through 2019.
—Key member of the Executive Team through the $250MM acquisition by Electrolux.
—Oversaw global retail and direct-to-consumer sales plus performance marketing — paid search, display, affiliate, email, and print.
02
Global Operations
—Managed global manufacturing, procurement, supply chain, and logistics, shipping to 40+ countries and reducing costs by 20%.
—Developed and sourced consumable and accessory line, driving a 50% attach rate.
03
Executive & Systems
—Steered the executive team and installed an agile process powered by low-cost, effective technology systems.
—Developed KPIs and dashboards to provide transparency and actionable insights across the organization.
01 — By the numbers
A few signals.
01
CAGR 2016 — 2019
59%
02
Countries shipped
40+
03
Ops cost reduction
-20%
02 — Setting
Where it happened.
Managed and expanded sales of a tech-enabled smart kitchen brand with 60% growth in global key accounts and eCommerce across 40+ countries. Oversaw global production and operations.
Anova Culinary brand mark.
The Anova Precision Cooker — sous vide for the home kitchen.
Connected app + device experience: guided cooking on your time.
