Finance and operations for a venture-backed health-and-wellness pioneer.
Palo Alto, CA
00 — Scope
What the role actually covered.
01
Finance & Fundraising
—Developed and managed all financial functions — strategy, budgeting, forecasting, pricing, accounting, reporting, and systems.
—Owned HR and legal in addition to finance, building the operational backbone of the company.
—Managed the finance function through rapid growth stages, culminating in an $800M last-round valuation.
02
Product & Operations
—Oversaw operational aspects of the company, including hardware product development, sourcing, and key design and manufacturing relationships.
—Launched the initial product into Apple retail stores worldwide and select Best Buy stores; managed global distributors in all markets.
03
Customer Experience
—Managed and optimized customer service; implemented systems to respond to consumer inquiries quickly.
—Fed key insights back to product, sales, and marketing teams to continuously improve product and customer experience.
01 — By the numbers
A few signals.
01
Last-round valuation
$800M
02
Launch channel
Apple Worldwide
02 — Setting
Where it happened.
Led finance and operations for a venture-backed mobile software and device health-and-wellness startup from inception through rapid growth and expansion.